Waimari Experience
To celebrate the brand’s 8th anniversary and the opening of its first store in Cartagena, a comprehensive project was carried out, including the initial design phase of the space, the development of packaging, and various graphic assets essential to both the brand’s identity and the launch event. This project is the result of over a year and a half of collaboration, supporting the brand’s rebranding process and evolution. The realization of this work in such a significant milestone highlights its growth and solidifies its presence in the market. As part of the communication strategy, an immersive brand experience was designed, where models close to the brand were invited to share the news on their social media, discover the latest collection, and stay at one of the city's most iconic hotels. This initiative strengthened the brand’s connection with its community and reinforced its positioning within the industry.