The holidays , your way

In this project, from the perspective of art direction, we set out to fuse the dreamlike atmosphere of Waimari's RS'24 collection, titled "Lucid Dreams," with the festive spirit of celebrations. Under the motto "The Holidays, Your Way," our goal was to offer each individual the opportunity to celebrate the holidays in a unique and personalized way. The creative key to this project lay in the concept of "Magic Boxes." We envisioned these boxes strategically scattered across iconic streets around the world. Each box, like an unexpected gift, invited passersby to open the lid and discover something that would inspire them to keep dreaming.