Into the flow, Spotify

Credits: Art direction @iaramaxwell Creative Copywriter @esmericci Project details: The results obtained when working in a state of flow are incredible. However, focusing on a particular task can lead to losing track of time. In a world full of things to do and few hours available, entering flow ends up being a privilege, if not counterproductive. Insight: People lose track of time when they are in a productive flow state. Idea: Considering rhythm, which helps to concentrate and enter a trance, and the duration of songs to time and organize tasks, we created a new Spotify feature: 'Into The Flow'. Thus, music becomes the key to entering that state of high productivity and, most importantly, to exiting it.